Montserrat Vega

001 — Biography

In her studio. Mexico City, 2024.

Biography.

Montserrat Vega discovered her passion for art and design at an early age. Her dedication to fashion led her to Paris, where she earned a degree in Fashion Design from the prestigious Istituto Marangoni. She further refined her craft with a master's in Accessory Design from the Istituto Europeo di Design in Madrid.

Throughout her career, Montserrat has held key positions with some of the world's leading luxury houses, including Christian Dior, Alexander Wang, and Elie Saab. She then held the position of Creative Director and Head Designer of the renowned Mexican footwear brand Regina Romero for seven years, where she mastered her expertise in shoes and small leather goods, creating over 15 collections and selling nationwide in two flagship stores as well as in the renowned department store Palacio de Hierro, along with international stockists.

Montserrat's distinct aesthetic is a fusion of art and functionality, resulting in sculptural yet wearable pieces. Her collections draw inspiration from contemporary art and various scientific disciplines, reflecting her commitment to conceptual exploration and design innovation. Each project is underpinned by meticulous research and storytelling, making her creations both visually striking and intellectually engaging.

Based Madrid · Milan · Paris · CDMX

Languages ES · EN · FR · IT

Education Marangoni · IED

Experience 10+ years

002 — Expertise

I work with brands that take their craft seriously, from concept & creative direction to the moment a product reaches the hands of the customer.

Creative Direction

End-to-end creative leadership for footwear and accessory brands, from seasonal vision to final product.

ii.

Product Development & Sourcing

Materials research, factory partnerships, prototyping, and production oversight rooted in years on the floor.

iii.

Collection Strategy & Storytelling

Building collections that sell and seduce: narrative, merchandising, and commercial architecture in one voice.

iv.

Brand Identity & Positioning

Defining how a brand looks, speaks, and lives. So it feels inevitable.

Mentoring & Education

Guest lectures, workshops, and mentorship for designers and design students at leading institutions.

vi.

Special Collaborations

Capsule collections, runway projects, and creative partnerships with brands & personalities.

003 — Collections

Conceived, directed, prototyped and produced, from the first sketch to the final sole.

A selection of work spanning seven years as Creative Director of Regina Romero, where I led over fifteen collections across runway, retail and special collaborations. Each project reflects a complete creative process: design, sourcing, production, communication and visual storytelling. Built in close collaboration with multidisciplinary teams.

Collection 01

FW24

Regina Romero · Fall–Winter 2024
Photography: Fernanda Segura
Styling: Itzel Alfaro

A study in contrast, soft suedes against architectural lines, inspired by the geometry of mid-century brutalism softened by feminine restraint. The final collection of my tenure as Creative Director.

Creative Direction
Design
Production
Communication
Casting
Art Direction

Scroll →

Collection 02

SS24

Regina Romero · Spring–Summer 2024
Photography: Fernanda Segura

A collection built on delicacy. Fresh and romantic in spirit, where metallic and rhinestone details are worked quietly over classic colors, refusing the obvious in favor of subtle luxury. Each piece was designed to enhance an effortless beauty, the kind that lives in how a woman walks rather than what she wears.

Creative Direction
Design
Production
Communication
Casting
Art Direction

Scroll →

Collection 03

FW23

Regina Romero · Fall–Winter 2023
Photography: Fernanda Segura
Styling: Maria Sofia Cervantes

Inspired by 90s style and dedicated to my mother. A chic, timeless collection built around patent leathers in contrast and deep tones, shaped by the memory of a woman who understood that elegance is a language you learn young and carry forever.

Creative Direction
Design
Production
Communication
Casting
Art Direction

Scroll →

Collection 04

SS23

Regina Romero · Spring–Summer 2023
Photography: Fernanda Segura
Styling: Maria Sofia Cervantes

A galactic universe carries the collection. Fun metallics catch the light in unexpected ways, vivid colors pulse against clean lines, and the whole season moves with the logic of lucid dreams, where beauty answers to no one but itself.

Creative Direction
Design
Production
Communication
Casting
Art Direction

Scroll →

Collection 05

FW22

Regina Romero · Fall–Winter 2022
Photography: Fernanda Segura
Styling: Ruth Buendia

Inspired by the nocturnal life of women in Mexico City in the 80s. Glam and full of movement, the collection channels a decade where the city never slept and its women wore their power after dark. Bright and bold in every gesture, built for the kind of woman who arrives late and leaves first.

Creative Direction
Design
Production
Communication
Casting
Art Direction

Scroll →

Collection 06

SS22

Regina Romero · Spring–Summer 2022
Photography: Fernanda Segura
Styling: Itzel Alfaro

A game of candy colors and soft leathers. Full of femininity, the collection plays with color blocking and a careful sequence of tones, each piece resolved in geometric organic silhouettes that curve where the body curves. Summer dressed as something you want to bite into.

Creative Direction
Design
Production
Communication
Casting
Art Direction

Scroll →